SNICKERS

In mid-July 2021, Twitter announced that their Instagram Stories copycat feature, Fleets, was going to be deactivated on August 3rd. Since August 3rd is also National Grab Some Nuts Day, Snickers had the perfect opportunity to play off this cultural moment and be the last brand EVER to use Fleets. This stunt was executed during my internship with BBDO NY during the Summer of 2021.

Tomorrow is National Grab Some Nuts Day so we’re giving 20 lucky people a free box of SNICKERS exclusively in Fleets. Check out our Fleets today to see how you might get one. pic.twitter.com/fo0VnHU6ff
— SNICKERS (@SNICKERS) August 2, 2021

In honor of National Grab Some Nuts Day, we’re giving out 20 boxes of SNICKERS in Fleets. Go get 'em now. pic.twitter.com/tEamrxTh7x
— SNICKERS (@SNICKERS) August 3, 2021

#SWEEPSTAKES This is awkward. Our social media manager was so hungry they forgot @Twitter was deactivating #Fleets. To make up for it, we’re giving away 20 boxes of SNICKERS here instead. Comment for a chance to win.

No Purch. Nec 50 US/DC 18+. Ends 8/5/21. Rules link in bio. pic.twitter.com/NTjJje83vP
— SNICKERS (@SNICKERS) August 3, 2021

PRESS

CREDITS

These organic social posts were created during my internship with BBDO NY during the Summer of 2021.

ACDs: Matthew Low & Kristin Clark

AD: Meredith Welborn

CW: Sabrina Rivera